Erin Kinghorn, President/ Managing Partner at eEK! Productions/Digital Promotions Group

As an innovative, strategic and success-minded leader, Erin founded eEK! Productions in 2008 with the mission to service and develop the Canadian Music Industry by giving artists and their teams solutions to build their brand and maximize their fanbase through multiple platforms.

eEK! Productions is one of the top marketing and funding administration agencies based in Toronto that services all levels of artists. eEK! Productions clients include Blue Rodeo, Cowboy Junkies, Lee Harvey Osmond, Jim Cuddy, the Trews, and The Harpoonist and the Axe Murderer.

In 2017, Erin with her partners launched Digital Promotions Group, a digital playlist service and US Digital PR company based in Toronto, ON. DPG clients include Serena Ryder, Cowboy Junkies, Young Galaxy and Grand Analog.

What is your favourite part about your job?

Working with all level of artists, managers and labels and having the opportunity to have a diverse client base

What is the biggest challenge you face in your job?

Meeting timelines, ensuring content is developed and used and correct data in used. Overall communication

What is one thing you wish more people knew about your job?

That we need to be in partnership with our clients.

Favourite musical genre(s)?

music which breaks your heart

Go-to Karaoke song?

Shout by Tears for Fears (I cannot sing so it's literally one note)

What artists are you excited about for 2019?

Lee Harvey Osmond (Tom Wilson)

What is one thing you always pack when you go to a music festival?

my bookclub book because there is a 95% chance I haven't read it yet